Decades of combined real estate experience, right in your backyard.

Building our trusted team of local real estate professionals didn’t happen overnight. Our team was built through years of working relationships doing business right here in Southeastern Wisconsin. We leverage our knowledge to help homeowners navigate the ever‑changing market.

How do we improve our community?

Our mission goes beyond transforming individual properties; we aim to enhance the overall well-being of the community. We do this by revitalizing neighborhood aesthetics, increasing property values through our renovations, and supporting local businesses. Our projects often involve collaboration with local contractors, suppliers, and service providers.

Leaders in our field

We’re members and leaders of the Milwaukee Real Estate Investors Association and the Apartment Association.

We know Wisconsin. Meet our team

With over 50 years of combined experience, each of our team members know all the ins and outs of buying and selling homes in Wisconsin. There’s no problem they can’t handle and there’s no transaction they haven’t experienced.

Eric Lundberg
Founder and CEO

Meet Eric, a seasoned real estate professional wholly dedicated to buying and selling houses since 2004. Over two decades, he has skillfully assisted numerous Milwaukee area homeowners and landlords in smoothly selling their properties at top value. Serving as the head of the Milwaukee REIA since 2009, Eric sets an example for local investors in their dealings with property owners. A proud parent of three, his high-school aged children attend DSHA and Marquette University High School. Eric's mission, "Improving our community one house at a time," drives Sell Now Wisconsin's team with a servant-focused mindset.

Melissa Yatzeck
Fractional CFO

Meet Melissa, our spirited Fractional CFO and the heartbeat of Sell Now Wisconsin. Beyond her knack for optimizing processes and driving operational excellence, Melissa is a devoted mother of four, a hiking enthusiast, and an avid reader who finds joy in board games and puzzles. With a strategic mind and a passion for fostering innovation, Melissa brings a vibrant energy to the leadership team. Her commitment to efficiency is matched only by her love for conquering new trails and getting lost in a good book.

Nancy Harlan
Transaction Coordinator

Meet Nancy, our seasoned Transaction Coordinator. She embarked on her journey in late 2005 as a remote real estate closer for Ameriquest Mortgage. After a few months, she seamlessly transitioned to a local real estate title company, where she served for several years as both a closer and title examiner. Possessing extensive knowledge of the real estate industry, Nancy excels as our closing coordinator, expertly guiding sellers through the entire process—from the accepted offer to the final closing date.

Bryan Falk-Steinmetz
Acquisitions Manager

Meet Bryan, one of our vital Acquisition Managers at Sell Now Wisconsin, blending a love for homes with a sincere commitment to guiding people through real estate complexities. A trusted ally during life changes, he ensures homeowners make smart choices. Bryan tailors solutions to unique needs, prioritizing clients, even if it means not working with Sell Now Wisconsin. Beyond real estate, he thrives on Wauwatosa home projects, coaches wrestling, and practices jiu-jitsu. Most importantly, Bryan loves travel, hiking, and runs with his wife, Molly, and their dog, Yuka.

Jack Haugh
Dispostions Manager

As a project manager at Sell Now Wisconsin, I bring years of hands-on expertise in electrical and plumbing work to the home buying and rehabilitation industry. With a focus on efficient project execution and high-quality craftsmanship, I oversee each renovation from start to finish, ensuring that all work is up to code and completed with precision. My background as an electrician and plumber allows me to anticipate and troubleshoot potential issues early in the process, keeping projects on time and within budget. Passionate about transforming spaces, I’m committed to delivering homes that are not only beautiful but built to last. In my time outside of work I really enjoy cooking, spending time with friends and family, and exercising.

Sell Your House with Speed and Simplicity

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